The use and storage of data is one of the most vital aspects of any modern business. From customer details and marketing results to product information and employee records, businesses use data in many ways.
With so much information, many data entry or database systems are partially automated. However, the results produced by these systems are only as good as the data they store and sometimes that data can be incorrect. Whether it’s through user or machine error, wrong format or even something malicious, faulty data can, at best, slow down the processing of data and, at worst, can lead to a huge amount of lost time and vital info. So, this is where data cleansing comes in handy but what is it?
- Data cleansing is the action of:
- Removing duplicate data
- Amending incorrect data
- Amending incomplete data
- Removing irrelevant & unnecessary data.
There are many benefits to data cleansing. By checking and correcting incorrect data, data cleansing ensures smooth running and accuracy. It can be a time-intensive process but means that any decisions made based on this data are more accurate and any systems that use it run smoother.
There are five core ways in which this directly helps your business;
- Decision Making
- Marketing Returns
When making any decision about business, you don’t just roll a dice. Reports are consulted, surveys are carried out and files are checked. Data is vital in making effective decisions and inaccurate or misleading data can have significant consequences. With clean and accurate data, decisions both large and small are guaranteed to have more impact, and accurate feedback ensures better decision making going forwards.
Having accurate data about your current and potential customers is the core of marketing. Marketing campaigns must have accurate data to aim their efforts and to gather accurate data in order to gauge their effectiveness and impact in attracting new business.
A better understanding of customer needs and demo